Technical website optimization embraces a set of actions which help to improve user experience (UX) and enable search engines crawl the website. Our SEO team will provide a deep technical audit of your website to ensure that it is configured correctly and can be easily crawled and indexed by search engines. Before the site starts appearing in search results, it’s necessary to show to search robots that the site is useful. Thus, if your website is live, let’s say, for 2 years but still is not ranking, then it should be checked for technical issues which should be detected and eliminated. As an example, if your website pages load slowly, users will more likely leave the website which leads to the profit loss. User behaviors like this may signal that your site doesn’t create a positive user experience. As a result, Google may not rank your site well. Besides, in our experience we have cases when client’s sites lost potential customers because of improper categorization of goods and poor website navigation.
The most common technical issues hampering website SEO health are:
Implementing a neatly tailored technical SEO strategy can result in:
Quite often SEO specialists tend to create the ideal technical image of the website for search robots, meanwhile forgetting about the end user. Commercial factors SEO check-up presupposes an audit of all necessary commercial elements that influence Conversion Rate. If a visitor can easily find and order a necessary product or service on the website, this site has a competitive advantage. The online source that simplifies customer’s road to the conversional goal has all chances to get a better ranking position.
Examples of commercial elements and factors are:
SEO is crucial for driving traffic to websites and increasing their chances of being discovered by potential customers through search engines. Each website is individual, that’s why there is no universal cure in search engine optimization. Not every website needs a full-stack SEO. Each case should be dealt and assessed individually. For one site it will be enough to conduct a technical SEO analysis, while for another it will be sufficient to apply a properly set link-building strategy only.
For our clients we render the following SEO services both in a full-stack package or as a standalone service:
Google penalties can significantly impact a website's search engine rankings and visibility, leading to a decrease in organic traffic and potentially harming the overall online presence of a business or individual.
Google penalties can be broadly categorized into two main types:
Google penalty recovery typically involves the following steps:
It's important to note that recovering from a Google penalty can be a complex and time-consuming process, and success depends on multiple factors. Our SEO team has wide experience with successful cases in this field as we always face the problem from different angles and try to apply creative non-standard methods.
In today's digital landscape, crafting compelling, relevant, and optimized content is crucial for driving organic traffic, improving search engine rankings, and enhancing overall online visibility. In case web page doesn’t contain qualitative description, search formula simply won’t select this page from millions of others of similar topic because of the absence of the relevant content. Nowadays piling up the page with multiple keywords is not that efficient. Based on numerous semantic analysis and cooperative work of linguists and programmers, search robots have learned to detect useful and informative content. Therefore comes the main rule – put yourself in the shoes of your clients and create content for end users first. Our first step in optimizing your website's content involves a meticulous content analysis. Our experts delve into the intricacies of your existing content to identify strengths, weaknesses, and untapped potential. Armed with insights from the content analysis, we develop a bespoke content strategy designed to boost your website's visibility and authority.
Our content strategy includes: